Winery e-Commerce: Order Processing Service


We provide tools to help increase your conversion rate of visitors to customers.

Our Winery Executive Dashboard allows you to compare traffic to sales.

Our Abandoned Shopping Cart tool lets you analyze abandon rates at each step of the order process.

You can automatically send emails to potential customers who abandon their cart and invite them back to their order.


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WineWeb provides an e-commerce service customized to the unique needs of wineries. It is a feature-packed service.

We have custom-built a robust shopping cart system to match the specific needs of the wine industry. Once a visitor adds a wine to their shopping cart, we propose additional products to add to their cart and allow them to continue searching your product catalog. Once the customer begins the checkout process, we calculate the shipping cost and sales tax to their destination, based on your shipping carrier rate schedule plus handling surcharges.

You can choose to process the credit card yourself after receiving the order, or we can process it online (to your merchant account) through your choice of payment processors. We then send you notice of the order for fulfillment or route the order to your fulfillment center partner. You can login and print customer invoices, packing lists and carrier shipping labels. You can retrieve order transaction data using our Winery Executive Dashboard, our Reporting Module, QuickBooks web services integration, or export it to your accounting system or compliance service.

Shopping Cart for Wineries. Sell more than just wine, including:

  • Merchandise items
  • Online gift certificates
  • Winery tours/appointments, with real-time availability display
  • Event reservations, including printing of event tickets
  • Prepaid wine clubs.

Credit Card Processing. We can process online credit card transactions directly to your merchant account using your choice of about 20 payment gateways. We prefer the PayPros gateway as it supports advanced features.

Order Fulfillment Tools. You can quickly process your orders. Print packing lists, invoices and shipping labels. We can optionally route your orders to a fulfillment center based on shipping destination.

Shipping Carriers. We support FedEx, UPS and GSO. We calculate shipping costs based on your rate schedule and can include multiple levels of surcharges. Carrier shipping labels can be printed directly from within our application. We provide a lot of flexibility to specify fixed or calculated shipping costs across multiple carriers, fulfillment centers, packaging sizes and service levels.

Compliance Rules Built-in. We help ensure that orders are in compliance with all shipping laws. We check for: deliverability (dry areas, undeliverable areas, post office boxes); volume limits at the order, individual, household and winery level.

Address Validation and Sales Tax. We use external services to validate the shipping addresses and calculate sales tax to the street level. This is included at no additional cost to you.

Analyze Sales and Shopping Cart Effectiveness. View sales and traffic statistics on our Winery Executive Dashboard and create custom reports. Analyze abandoned shopping carts to develop effective promotions. Automatically send emails to customers who abandon their shopping carts and invite them back to the order.

Discounts and Promotions. You can create a variety of promotions to provide incentives to potential customers. Discounts can be specified for full cases, mixed cases, wine club members, and shipping costs. Effective dated promotion codes can be established for wine and merchandise items. One time use coupon codes can be generated based on a customer's order level to increase viral marketing of your wines.

Inventory Control. You can control the inventory available for online orders for some or all of your products. Multiple warehouse capable. Automatic update to "sold out" status. You can update inventory levels and maximum order quantities from a single page, or another winery application can call our web services for program-to-program integration.

Allocated Items. Any of your wines can be setup for allocation to your customers. You can specify the quantity available to the general public, your wine club members, and varying levels of your customers.

Direct-to-Trade Sales. You can sell directly to restaurants and retailers. You can participate in our electronic marketplace and establish trade relationships, where no wholesalers are involved in the transactions.

Integration. Integrate online sales with other systems, including QuickBooks. Our data export routines allow you to create custom saved export formats. We integrate with wine compliance services, including WineCompliancePro and ShipCompliant, for additional compliance checks and to quickly produce state reports.

Consolidated Customer Repository. Combine customer data for compliance verification and customer tracking, including the ability to import customer data from other systems. Analyze customer history across sales channels.

Security and Availability. Our servers are secured in a professional-grade data center.

  • High-availability across multiple web servers ensures almost no downtime.
  • We use the latest in encryption security certificates (extended validation SSL) to provide additional comfort for customers entering personal information.
  • Our service is compliant with the PCI standards for the transmission and storage of credit card data.
  • Our hosted service can be used under your domain name or ours.

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Customer Quotes

"You reinforce our decision each and every day with your support and enhancements. After 30 plus years in hi-tech, this is the best software decision I have ever made."

- Jacque Wilson
Pilot Peak Winery

"Before we launched on WineWeb, our site had no online order system and to make changes we had to rely on the sole family member who knows Web programming. Now any of us can update the site at any time from anywhere, and we are fully e-commerce capable, giving our customers a simple and efficient means to place orders. In the first 12 months we've seen a return on investment of more than 500%."

- Chris Thorpe and Edwin Richards
Adastra Wines
Carneros, Napa Valley, CA