Enhancements to WineWeb Services
We continue to listen to our customers and enhance these services. Most enhancements are made available to our clients at no additional cost.
Future-Proofing QR Codes
WineWeb understands that QR Codes are about more than printing a code, and has integrated the generation and management of QR Codes into its service offerings. As QR Codes can have a long life, especially if printed on a wine bottle label, a winery needs to have a strategy to ensure that the code is readable throughout its life. WineWeb's integration of QR Codes into its services sought to satisfy three goals:
The ability for a winery to generate a QR Code for a product or event was the easy part of this development effort. Simply clicking on a link for any item displays a QR Code, which can then be copied into printed promotional materials.
When a person scans a QR Code with a mobile device, the website URL is typically displayed before the user is routed to the web page. WineWeb's implementation of QR Codes that is abstracted up a level from the normal product page on the winery's website. This allows a clean, readable URL to be displayed to the user, and more importantly allows for the winery to point that URL to various web pages, even external websites, over the lifetime of the QR Code.
Finally, the specific web page is displayed in a format suitable to the device that the person is using. In addition to various brands of mobile phones, tablet devices are being used to scan QR Codes, and the resulting web page must allow for these devices, as well as future devices. This can be very effective in promoting an award or a new video.
We then went a step further by allowing that webpage to be overridden based on the visitor's location or device type. So for example, if you have an upcoming winemaker dinner in Chicago, you could route all Illinois visitors to a page promoting the dinner.
The QR Code management functions are available in the mobile website service offering, which is an add-on component to WineWeb's enhanced website service.
Tablet (iPad) Apps
WineWeb's Tablet Apps component allows a winery to have one or more applications suitable for display on an iPad or Android tablet device, such as:
More info, screenshots and a link to a sample tablet app are at our services area.
The CRM Dashboard is an enhancement to our winery customer relationship management services. The integrated winery CRM dashboard allows wineries to analyze their customers across e-commerce, point-of-sale and wine club transactions. The dashboard also includes analysis of direct trade orders and email campaigns. A customer snapshot feature allows viewing customer preferences and sales history at a glance. The new integrated CRM dashboard will provide wineries with the capability to analyze their customers and then target their sales campaigns and strategies to create loyal, long-term customers. The winery CRM dashboard is available in September 2010
Day-of-Event Functions to Event Reservations
We've enhanced our event reservation services to better support activities on the day of an event.
Want to see more? View our previous enhancements.